There’s a recession on. You need cheering up. A comedy movie would help with that. Eight comedy movies would be even better. But you have no money. What do you do? Have you considered shoplifting?
Tesco have already thought of that:
They’ve alarmed the Police Academy boxed set.
I know they say that shoplifting is sometimes a cry for help. In this case it would be true on many different levels.
The Karate Kid boxed set next to it has no such protection. Stick that up your jumper instead.
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Reverse psychology. Joe Public will see it is alarmed and therefore believe it to be more desired and necessary to life than it actually is, and rush to buy it – fact (ok admittedly it’s a fact in my own little world).
It’s that kind of thinking that makes Tesco have enough money to buy the planet.
The Police Academy series is the Rosetta stone of trashy 1980′s American culture. And because it has such a high historical value they have to make sure they give it adequate protection against thieving cultural historians.
Maybe it’s some kind of strategy extravagantly conjured up by Tesco’s marketing team to attract members of the Met? Realising that the Police know how criminals and criminal systems work, they’re more likely to be able to effectively teef the product. But The Karate Kid? No one cares about Ralph and his fuckin crane move.